What is digital marketing?
Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.
That’s the formal definition.
But honestly, digital marketing is just marketing.
And rule #1 in marketing is to make the right offer at the right time in the right place. You need to connect with your customer where they are.
It’s no surprise that today’s consumers are online: hanging out in social media, staying updated on news sites and blogs, and searching online when they have a need.
That’s why, for better marketing results, you need to be online too—getting people’s attention, building interest in your products and services, and driving sales with digital marketing
And it works so well, marketers don’t think of it as an alternative to “traditional” marketing. They’re just excited about the results they’re able to generate.
How Digital Marketing Works
Digital marketing works by creating touch points, or points of interaction, in a variety of digital channels—like Facebook, search engines, email, and YouTube—to build a relationship with prospects.
The Key to Digital Marketing Success
Remember, digital marketing is designed to give consumers the information they need when they need it, so that they turn to you first when the time comes.
Some of the tactics you could use are:
- CONTENT MARKETING
- Social media
- Search marketing
- Website analytics
- Conversion rate optimization
Does it Work?
Traditional marketing was time consuming, difficult to track, and expensive. Which is why digital marketing has completely changed the game?
To start out, digital marketing is easier. It gives you multiple channels where you can connect with people. And you can have conversations with them in real time, so you can answer their questions and overcome objections as they arise.
But that’s not all.
Digital marketing is also faster. Gone are the days of massive print runs and mail outs. You can write an email campaign in the morning and send it out on the same day.
And within minutes, you can know whether it’s working, because you can track opens, clicks, and sales as they happen. That means you can make changes faster and save time if something isn’t working.
Digital marketing is more effective. There’s a transparency that didn’t exist with traditional marketing. Using digital tactics, you can engage directly with your customers—so you’re never a cold, impersonal company.
Which means you can build real relationships… improve engagement and trust… and convert buyers into fans who can’t get enough of your products.
Bottom line, digital marketing shortens the journey from stranger to buyer and boosts the lifetime value of each and every customer.
Transforming the Vendor-Customer Relationship
One of the keys to digital marketing’s power is its ability to transform faceless businesses into real friends.
Traditionally marketing was selfish. By default, it was a one-way conversation, with businesses blaring their message but never listening. And it forced potential customers to conform to whatever communication format or channel a business preferred.
Digital gives consumers options. Which means you can customize your customer’s experience.
Digital marketing hasn’t just changed marketing. It’s improved it.
In less time and with less effort, you can get far better results.